wrongwroks

I have been reading Boon Magazine Japan for a very very long time, since 1997 i think when i was in high school, lately i have been pressed lots by the BOON’s Taiwanese translated magazine BANG…

I have heard that recently they have decided to end it and call it off after the magazine market in Japan has seen steady decline over the last decade. Boon, however, has schooled everyone on how to
dramatically implode. Although launched in 1986, the magazine really hit its stride in the 1990s, becoming the main info source for the “vintage” clothing boom. At one point, Boon printed 800,000 copies a month! 800,000! This is more copies than every single contemporary O-nee-kei magazine (CanCam, JJ, Ray, etc.) combined. 800,000 copies of a men’s street wear magazine dedicated to dressing people in old, disposed American clothing.

By 2007, the whole vintage street wear thing had run its course, and Boon dropped to a 50,830 print-run — a mere 6% of its peak. Late last year, Shodensha rebranded the magazine as b., a Men’s Nonno clone showing you how to mix casual street wear with “high-brands” like Black Fleece by Brooks Brothers. Apparently that strategy didn’t work. (info from META)