JoyRich  , a new brand that we are carrying in SUPERBORED RICHMOND.

JOYRICH colorful attitude and electric energy is embodied in the freshly unveiled Spring/ Summer 11 collection. This season reveals a progressively developed, infusion of 60s and 70s elements into the multi-faceted line. A tribute to freedom and decades of change, the looks are reminiscent of a time when fashion and music were the expressive voice of the youth movement.

Focal points of this season JOYRICH collection are highlighted through military references, patriotic stars and stripes, bold paisley, frayed denim, and patched details. Strong statements of rebellion and contradiction are created through flexible looks revived with relevance towards the future.

we visit JOYRICH in Magic in feb, 2011.

me and Joyrich’s designer, Leia.

JOYRICH has managed to top it all with what I’m thinking is one of the sexies collabs to ever hit LeSportsac!!! Featuring asian model from Elite, also pop singer from Taiwan!

Chain heart pouch and black pvc quilted bag!

We have launched this PVC black quilted JOYRICH x LeSportsac series… 6 different sizes!

3 pattern pouches, comes in a set of 3

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